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Fernando Casillas has been the Baker for JM Rosens Cheesecakes for 30 Years!

This has never changed.

We must give credit where credit is due. The JM Rosens brand began with Jan and Michelle Rosen. The original recipe was created by the two 35 years ago in one of the restaurants they owned. The recipe was delicious, they were fine cooks and bakers in the hay day of their businesses. Fernando Casillas started out as the Head Baker for Jan and Michelle Rosen in 1987, 31 years ago.

After the passing of Michelle Rosen, Jan, the entrepreneur that she is, moved onto other business ventures. Fernando maintained and grew the business.

Ten Years ago, Fernando bought the rights to the name and recipe for the California territory. As the sole baker and owner he put up the first website. Being found on the internet by other restaurants and markets has kept this brand alive. Not to mention Fernando's consistency, evolving, and maintenance of old clients as well as the pursuit of the new.



The recipes have evolved, the desserts have grown, and the retail customers 300, 600, and 3,000 miles away WANT to buy these cheesecakes online. Here we are! 

Fernando Casillas, World's Greatest Cheesecake Baker/CEO

J.B. Delicious Cheesecake Bakery: JBD, Inc.

JM Rosens/California

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